Maestro

Maestro

China · Hefei · Founded 2024

Maestro (尊界) is Huawei's ultra-luxury electric vehicle brand under the Harmony Intelligent Mobility Alliance (HIMA), a joint venture between Huawei and JAC (Anhui Jianghuai Automobile). Launched in 2024, Maestro represents the pinnacle of Huawei's automotive technology, competing with ultra-luxury brands like Rolls-Royce and Bentley.

History

Maestro was unveiled in late 2024 as the fourth and most premium brand under Huawei's HIMA ecosystem. The brand is a joint venture between Huawei and JAC Group, with Huawei providing the complete technology platform and JAC handling manufacturing. Maestro's first model, the S800 luxury sedan, debuted at the 2024 Guangzhou Auto Show with a price tag exceeding RMB 1 million, positioning it as China's answer to European ultra-luxury marques.
Country
China
Founded
2024
HQ
Hefei
Sales
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Coverage
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